We transcend the ever-changing trends of fashion to deliver a timeless style that values tradition — like the time-honoured secrets passed down from a father to his son (Ereditá di Famiglia). Our shoes are made with passion and unique Italian expertise, ensuring your shoes will last a lifetime.

We believe high quality craftsmanship should be accessible to all. And, by leveraging innovations with online shopping, we’re able to cut out the middle-man and connect our artisans to the people. So, feel at-ease knowing that innovations in our distribution and communication process makes us closer to you.

Our story started when our passion for italian craftsmanship — how shoes should be made — met our desire to jump in on a new challenge.

By the end of 2015, we realized there was a gap in the market between exorbitantly priced high-end luxury labels that produce high quality hand-crafted goods, and fast-fashion labels that offer cheap but poor quality products that do not meet the standards of the discerning shoe lover, but also seeking imponent designs.

"I’ve always loved revolutionizing the world of shoe and fashion. I like to learn people’s tastes and the way they differ from country to country, to offer quality shoes at the best prices"