REMOVE THE DUST & DIRT
Brush your shoes to remove dirt and dust. (You should have a brush specifically for this job, do not use your horsehair polishing brush).
If brushing your shoes does not remove all of the dirt, you can use a damp cloth (do not use any soap or solvent based fluid) to clean away the areas.
Make sure you leave the shoes to dry naturally; you must not dry your shoes on a radiator or heater.
For very stubborn stains, you can use a light mixture of detergent and water.
NOURISH THE LEATHER
Before polish can be applied, we recommend using a moisturising renovator cream called Renovateur. This non-greasy beeswax based cream gently cleans the surface by removing unwanted wax, whilst nourishing the natural leather underneath to help protect it from cracking in the future and thus prolonging the life of your shoes.
Apply with a cotton cloth or brush (clean, without wax) all over your shoes. Do not put too much product on the shoes as you should be able to work in relatively small amounts into an area. Leave to dry before you buff off with a brus
Once dry, spread a small amount of shoe cream or wax polish evenly over the shoes with a cotton cloth or an applicator brush and leave to rest (dry) for a moment. We advise you to use shoe cream for more regular shoe care. shoe cream is also recommended if the leather looks dry or has at all faded.
Usually the time it takes to cover the other shoe is an adequate time period. This process can be repeated multiple times depending on the condition of the shoes.
Each time, a little more wax polish will remain on the smooth calf. It is important to do this in stages if you wish to repeat. Do not cover the shoes in too much product at one time.
After the polish has had the chance to settle into the calf, brush the shoes all over with a back-and-forth motion, using a fine/soft horsehair brush (Ben's favourite!).
Brushing should have removed most of the polish and evened up the colouration of the shoes once again.
Buffing the shoes with a cotton cloth for a final shine removes the tiny brush marks from the previous stage. (Try not to buff the shoes too hard as this causes friction and excessive heat can darken the leather)
Before you get started
A FEW ADDITIONAL TIPS...