The Design

It's All About The Little Details

Every step is decided together in a non-stop dialogue between our team and the artisans. Every moment is dedicated to achieving our idea of perfection. We have learned much over time, discovering traditional methods of design and creation which have been passed down for generations. And we will never stop learning, will always strive forward in our pursuit of perfection so our philosophy and our shoes live on for generations to come.

Without Intermediaries

This chapter of the story is dedicated to you. The one where we ring your doorbell to deliver the shoes of your choice. With no intermediaries to inflate the price, your shoes are delivered straight from our shoemaker factory. This is how we imagined, and still believe, your shopping experience should be.

For our entire first year, when the client order system was completely manual, we packed and tied each shoebox with ribbons in our apartment. Even our photoshoots for the online store were created in the apartment. Despite our humble beginnings, we dedicated our time and undivided attention to detail to ensure our packages were delivered on time, every time.

Much like the way we do everything else, we wanted to innovate the way we communicate with you. We like being direct and honest — think of us as that friend you call for advice. But when we’re not helping our lovely customers, you’ll find us cracking jokes in the office to keep each other on our toes.

From the comfort of your home, ordering a new pair of shoes is made easy. They arrive in no time at all, and if your size is wrong, you can simply ship them back at no expense. The idea is to make the shopping experience as simple and relaxing as possible.

We not only wait for you to come to us, we’ve innovated the way our product is seen so that we come to you. When you come into our store, visit online, or see us out and about, know that your smile is our reward.

With the growth of our family, we’ve had to ask for a little help delivering our shoes to you. And just like we’re experts in quality handmade Italian shoes, we’ve asked the experts in logistics to ensure you receive your shoes with love, on time, every time.