1. Treat your customers as you’d like to be treated
From sales to communication, we pay attention to the product: shopping should be easy. We expect our brand to communicate at a personal level — close to its customers — and to know their preferences. We want to be close, like a good friend.
2. Shopping needs to be fun
Our collection values tradition, but we don’t like to take ourselves too seriously. For us, the whole Lignarolo experience needs to be about quality, but also be personal, easy, and fun.
3. It’s made in Colombia but the italy traditional craftmanship
Inside our tiny artisanal workshops in the heart of Shoe industry at Bogotá, the century-old tradition of making shoes is handed down from generation to generation.
4. Create a positive work environment, where everyone in the team is encouraged to make something amazing
A relaxed and positive work environment helps us to think big — the sky’s the limit. We’re a family of Colombian Italians who want to create something together. You’ll often find us shooting hoops and trash talking during lunch breaks.
5. Get out of the office
We don’t want to be slaves to our desks. We want to be involved in every part of the process, to know everyone who makes our dream possible. We value the people and the art of shoemaking, not just the bottom line.